Our Audience

Widely considered the best regatta on the Australian rowing calendar, the Head of the Yarra represents the perfect medium through which companies, both small and large, can connect with a highly engaged, active and affluent audience. Our competitors and spectators demonstrate the following characteristics :

  • 16-80 years of age, the majority of which are aged between 24 and 50

  • AB demographic

  • High disposable income

  • Employed in professional industries, including banking and finance, education, engineering, medicine and law

  • Engaged and passionate


MERCHANDISE - Supply and sales of clothing and support rowing merchandise to this large national rowing audience.

DIGITAL - Sponsor's logo is featured on the Head of the Yarra 'app' and website. The website is the sole source of event information for competitors; while the Head of the Yarra 'app' provides an on-the-day interface with competitors and spectators 

CATEGORY NAMING RIGHTS - Sponsor featured as the naming rights partner of particular race categories

EVENT SALES, PRODUCT SAMPLING & PRODUCT SUPPLY - Supply of services that enhance the experience of our 1500 interstate and International race competitors as well as the 1000 Victorian club rowers. Additionally the finish carnival at the Hawthorn Rowing Club hosts food, drink, merchandise and retail sales booths for the assembled crowd of competitors and their additional 5000 club supporters and spectators.


Commemorative T-Shirt. All competitors are given a race t-shirt that prominently feature sponsor's logos

Event Posters. Feature sponsor's logo distributed to, and displayed in, all major rowing clubs 12 weeks prior to the event

Event Signage. Sponsor’s logo is prominently featured on all event signage, including on the backdrop of the podium and presentation stage. All medals and trophies are awarded in front of the backdrop

Event Programme . Sponsor's logo featured in the Head of the Yarra programme

Event Recognition & Interview. Sponsors of the event are recognised by the race announcer, can have an interview and and receive trophy presentation recognition.

For additional information and sponsorship opportunities please contact:

Pat Freeland-Small Email Pat@P5 Strategic.com Mob. 0418 63 1862.