The Head of the Yarra is Australia’s largest rowing race. In recent years the Head of the Yarra has grown significantly, so much so that in 2019 it will attract more than 2,430 competitors in 270 rowing eights.
Over 10,000 spectators watch the race along the length of the Yarra. The Head of the Yarra receives national print, television and radio coverage.
Widely considered the best regatta on the Australian rowing calendar, the Head of the Yarra represents the perfect medium through which companies, both small and large, can connect with a highly engaged, active and affluent audience. Our competitors and spectators demonstrate the following characteristics :
16-80 years of age, the majority of which are aged between 24 and 50
High disposable income
Employed in professional industries, including banking and finance, education, engineering, medicine and law
Engaged and passionate
MERCHANDISE - Supply and sales of clothing and support rowing merchandise to this large national rowing audience.
DIGITAL - Sponsor's logo is featured on the Head of the Yarra 'app' and website. The website is the sole source of event information for competitors; while the Head of the Yarra 'app' provides an on-the-day interface with competitors and spectators
CATEGORY NAMING RIGHTS - Sponsor featured as the naming rights partner of particular race categories
EVENT SALES, PRODUCT SAMPLING & PRODUCT SUPPLY - Supply of services that enhance the experience of our 1500 interstate and International race competitors as well as the 1000 Victorian club rowers. Additionally the finish carnival at the Hawthorn Rowing Club hosts food, drink, merchandise and retail sales booths for the assembled crowd of competitors and their additional 5000 club supporters and spectators.
SPONSOR BRAND EXPOSURE OPPORTUNITIES:
Commemorative T-Shirt. All competitors are given a race t-shirt that prominently feature sponsor's logos
Event Posters. Feature sponsor's logo distributed to, and displayed in, all major rowing clubs 12 weeks prior to the event
Event Signage. Sponsor’s logo is prominently featured on all event signage, including on the backdrop of the podium and presentation stage. All medals and trophies are awarded in front of the backdrop
Event Programme . Sponsor's logo featured in the Head of the Yarra programme
Event Recognition & Interview. Sponsors of the event are recognised by the race announcer, can have an interview and and receive trophy presentation recognition.
For additional information and sponsorship opportunities please contact:
Pat Freeland-Small Email Pat@P5 Strategic.com Mob. 0418 63 1862.